Website Design Questionnaire

What is a website design questionnaire?

A website design questionnaire is a structured pre-project form used to collect the business context, goals, requirements, preferences, constraints, and practical details behind a new website or redesign. It gives the person planning the project a clearer brief before estimates, timelines, or creative recommendations are prepared.

The questionnaire is useful for web design agencies, freelance designers, developers, strategists, and marketing teams. Instead of reconstructing requirements from scattered emails, the team receives a consistent starting point that can guide the discovery call and reveal where more discussion is needed.

What should a website design questionnaire include?

A useful questionnaire should collect enough information to understand the shape of the project without asking the client to write the entire creative brief alone. The best questions focus on decisions that affect strategy, scope, effort, and the next conversation.

• Whether the client needs a new website, redesign, landing page, or another type of web project