Lead Definition & Duplicate Handling
Published July 25, 2026
A lead is a valid contact accepted through a Lead Capture form. Leads appear as their own analytics metric, but they count within the account's monthly response allowance rather than against a separate lead quota.
When a response becomes a lead
- The visitor submits a Lead Capture form with a valid email address.
- Any required consent and required fields are completed.
- The account has response capacity available.
- The request is not an owner preview.
A consented lead accepts one response immediately. This preserves the lead if the visitor leaves before reaching completion. If the visitor later completes the quiz, completion updates that response without consuming another unit.
How leads appear
- Leads this month: Shows accepted contacts during the current reporting period.
- Per-quiz Leads view: Lists captured contacts and their available quiz context.
- Leads & submissions chart: Helps compare lead capture with completed quizzes.
- Completion CTA reporting: Tracked lead-form actions can be analyzed alongside in-flow Lead Capture steps.
If you expected a lead but do not see one, confirm that the visitor reached and submitted the form, entered a valid email, completed required consent, and did not use an owner preview.
Why retries do not create duplicates
Each response has a stable identity. An exact retry updates the existing response and lead rather than creating another usage charge or duplicate contact. Notifications are also deduplicated so a retry does not send the same new-lead alert again.
A separate visitor session can create a separate response even when the same person submits the form again. Use the quiz and response details when reviewing repeated contacts.
Common reasons counts differ
- A visitor completed a quiz that has no Lead Capture step.
- A soft Lead Capture step was skipped.
- Logic routed the visitor around the form.
- The visitor submitted a lead and then abandoned the quiz before completion.
- Required contact or consent data was invalid or incomplete.
When the account reaches response capacity, new response-producing actions pause. QuizFlow Labs does not accept a response and silently remove its lead details.