Multiple Choice Block

Published July 25, 2026

Use a Multiple Choice block when the participant should choose from a fixed set of answers. It is the main structured decision block for qualification, segmentation, product matching, scored quizzes, visual choices, and routes that depend on clean answer values.

Multiple Choice starts as single select. You can switch it to multiple select, style it as buttons, cards, tiles, dropdowns, media cards, or ranking, and connect options to scores, answer keys, tags, variables, and Jump Logic.

If participants need to write their own answer, use Text Response. If participants need to attach a file, use File Upload. If they need to choose a calendar date, use Date Picker.

Best used for

Choose the right mode

Setup flow

1. Add a Multiple Choice block from the Question Blocks palette.
2. Write a clear prompt and add at least two choices.
3. Use Bulk paste when you need to import a longer list of options.
4. Open the block settings panel to configure required response, scoring, selection mode, style, labels, randomization, layout, and Jump Logic.
5. Preview the participant experience and test any scores, tags, variables, media cards, or routes that depend on the answers.

Settings reference

Selection settings

Use selection settings to decide whether participants can choose one answer or several. Single select is best for direct decisions. Multiple select is better when answers can overlap, such as interests, symptoms, priorities, features, or goals.

• Single select: One choice can be selected. Use this for yes/no style decisions, category selection, and clean recommendation paths.
• Multiple select: Several choices can be selected. Use min and max limits when participants should choose a specific range.
• Required response: When required is enabled on a multi-select question, the minimum is kept at least 1 so participants cannot skip the block.
• Dropdown style: Dropdown renders as single select only. If you need multiple selections, use another visual style.
• Ranking style: Ranking uses the same Multiple Choice option list, but changes the interaction to ordered preference. Use the Ranking block guide for full setup.

Scoring and Answer Key

Scoring is available on Basic+ plans. Enable Scoring when options should add or subtract points from the participant's total score. Scores can be positive, negative, or zero.

The Answer Key marks correct choices for knowledge quizzes. Option scores still determine the points awarded. Use Set standard test scores to quickly set correct answers to 1 point and incorrect answers to 0 points.

Enable Immediate feedback when participants should see right/wrong feedback after answering. You can customize correct and incorrect indicators plus the animation style.

For scoring behavior across outcomes, see Scoring Logic.

Bulk paste options

Use Bulk paste when you need to import many options from a list or spreadsheet.

• Supported formats: one label per line, tab-separated rows, or CSV rows.
• Column mapping: label, optional variable or tag key, optional integer score.
• Variable/tag behavior: Imported keys can create reusable response signals for tags, variables, exports, outcome copy, and logic.
• Score behavior: Scores import only when scoring is enabled. If pasted rows include scores while scoring is off, the dialog warns you and lets you enable scoring.
• Replace behavior: Replacing all options resets the question's Answer Key. The editor asks for confirmation before clearing it.

Style and layout

The Style setting changes how the choices appear to participants.

• Classic (radio/check): Default list with radio buttons for single select and checkboxes for multiple select.
• Button: Fast tap targets for short labels and simple decisions.
• Dropdown: Compact single-select list for longer option sets.
• Card rows: Full-width answer cards for longer copy.
• Tile / grid: Balanced grid layout for short labels or visually equal options.
• Media card: Image-backed choices where each option can include media and alt text.
• Ranking: Ordered preference interaction for rank-all or Top N flows.

Choosing most presets unlocks layout controls:

• Orientation: Auto, vertical, or horizontal.
• Columns: Auto or 1-4 columns.
• Width behavior: Default, Fit content, or Full width.
• Density: Default, Comfortable, or Compact.
• Labels: Labels off, Alpha, or Numeric.
• Randomization: None, Randomize all, or Randomize except pinned.

Image choice quizzes

Use Media card when participants should choose an image instead of plain text. Each option can include an image from the Asset Library or a GIF search result.

• Choose Style: Media card in settings.
• Add media to each option from the options list.
• Use consistent framing and aspect ratios so choices feel comparable.
• Add alt text so image choices remain understandable and accessible.

For the complete workflow, see Image Choice Quiz. For ecommerce examples, see Product Recommendation Quiz.

Tags and variables

Every option can carry a tag or variable-style key. Use these when an answer should travel beyond the question itself.

Tags and variables can support segmentation, outcome copy, exports, follow-up workflows, and Jump Logic. Keep keys short and readable, such as high_intent, beginner, or needs_consultation.

For placeholder behavior and runtime details, see Response Tags.

Jump Logic and routing

Jump Logic is available on Pro plans. Use it when selected options should send participants to a different question, lead capture, outcome, or follow-up step.

Rules run top-to-bottom, so place the most specific destinations first. When a question allows multiple selections, make sure rules account for overlapping answers.

Use structured option labels, tags, and variables when routing matters. If a later decision needs AI interpretation, pair the answer with an Agent Step.

Troubleshooting

Tips

• Use Multiple Choice when the answer set is known and needs to drive logic, scoring, tags, or segmentation.
• Keep option labels short when using buttons, tiles, or media cards.
• Use multi-select only when several answers can be true.
• Avoid too many columns on mobile-heavy quizzes.
• Use randomization carefully when option order matters.
• Test every route, score, tag, and outcome before publishing.