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Video

Published July 25, 2026

Use Video when a single video should help a visitor understand, trust, or act on the next part of an experience. It is best for education, onboarding, demonstrations, testimonials, tutorials, product explainers, and pre-conversion trust building.

Video is available in both decision flows and Bio Funnels. The same media format serves a different job in each surface.

Choose the right Video block

Flow Video

Place video inside a guided decision journey. Add supporting copy, a continue action, and an optional internal jump destination.

Bio Funnel Video

Showcase a podcast, demo, testimonial, or latest release on a Bio Funnel landing experience. Add supporting copy and an optional external action.

Best used for

Onboarding

Introduce a process, offer, or workflow before participants continue through the quiz.

Product demos

Show how a product, service, or feature works before asking for the next action.

Educational explainers

Teach a concept that makes the next question or recommendation easier to understand.

Testimonials or case studies

Build trust before asking for contact details, booking, or purchase intent.

Pre-booking trust

Answer common objections before routing high-intent participants to lead capture or booking.

Personalized content

Route participants to a relevant video based on earlier answers, tags, scores, or intent paths.

When to choose another block

Cards

Use Cards when the content is visual or CTA-based but does not need a video embed.

Product Cards

Use Product Cards when the step should show pricing, offers, products, or commerce CTAs.

Outcomes

Use Completion when the video belongs on the final result or outcome screen.

Multiple Choice

Use Multiple Choice when participants should select an answer after comparing options.

Image Choice Quiz

Use Image Choice Quiz when the visual itself should be the answer choice.

Set up a Flow Video

Add a Video from the Question Blocks palette.
Paste a supported YouTube or Vimeo URL and confirm the preview loads.
Add an optional title and description that explain why the participant should watch the video.
Customize the CTA or continue label so the next action is clear.
Configure a jump destination when the continue action should route to a specific internal step.
Preview the flow on mobile and desktop to confirm the video, copy, and CTA are easy to use.

Set up a Bio Funnel Video

Open Experience, enable the Bio Funnel Builder, and select a section.
Add Video from the Content category.
Paste a supported YouTube or Vimeo URL and confirm the live preview loads.
Add an optional title and description to explain why the visitor should watch.
Add an optional action label and external URL when the video should lead to another resource.
Preview the Bio Funnel at mobile width and save the experience.

Settings reference

Video URL

Accepts supported YouTube watch, short youtu.be, embed, and Vimeo video URLs.

Video preview

Confirms the video can load before the quiz is published.

Title and description

Adds context above or near the video so participants understand why it matters.

CTA label

Customizes the button text participants use after watching or dismissing the video.

Continue behavior

Moves the participant forward in the quiz when no specific jump destination is configured.

Split Media

Basic+

Overrides question-level split media when the quiz uses a Full-Page Split layout.

Jump destination

Pro

Routes participants to a specific internal destination after the Video.

Supported video URLs

Video is designed for one video at a time.

Standard watch URLs: https://www.youtube.com/watch?v=VIDEO_ID
Short links: https://youtu.be/VIDEO_ID
Embed links: https://www.youtube.com/embed/VIDEO_ID
Vimeo videos: https://vimeo.com/VIDEO_ID
Shorts and playlists are not supported for this block.

If the preview does not load, confirm the link points to a standard public YouTube or Vimeo video and includes a valid video ID.

UX guidance

Explain why the video is being shown before asking the participant to watch it.
Keep videos short when they appear in the middle of a quiz flow.
Place the video after the answer, score, or branch that makes it relevant.
Avoid blocking progress unless the video is essential to the next step.
Pair the video with a clear next action, such as continue, book, learn more, or get results.
Use placeholders from earlier answers only when they make the title or description more relevant.

Routing examples

Education then lead capture

Show an explainer video, then route interested participants to Lead Capture.

Demo then booking

Show a product or service demo before sending high-intent participants to booking.

Testimonial before quote

Use a trust-building video before asking participants to request a quote.

Segmented video

Send different audiences to different video steps based on earlier answers or intent paths.

Video supports a step-level jump destination for the continue action. See the Logic & Branching guide for how step-level destinations differ from conditional question rules.